About our Products


MK&A applies its knowledge, networks, and experience to help you build strategic and productive external stakeholder relations aligned with your business goals. We will ensure that you benefit from patient, professional, and consumer perspectives across R&D, clinical trial recruitment and retention, regulatory approval, launch readiness, and access and reimbursement. For us, there is no typical project. We customize strategies and tactics according to your capacities, expectations, and immediate and long-term business objectives.

Here are a few of the ways we can help:

Strategic Plan Development

Identifying and prioritizing programs that advance concerns shared by the company and advocates on an annual basis is essential to every advocacy relations manager. MK&A can help assess how your specific business objectives are aligned with the advocacy environment to develop a strategic and tactical plan to guide your activities.

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Environmental Assessment

Using MK&A's digital platform, LEAD, we identify, characterize, and prioritize patient and professional advocacy organizations active in the therapeutic areas important to you. MK&A's proprietary methodology for conducting environmental assessments will help your company identify groups that align best with your key business objectives. Your assessment comes with a subscription that updates in real time changes in staffing or activities that MK&A believes impacts an organization’s mission, leadership or direction.

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Patient Journey Mapping

MK&A’s unique approach to patient journey mapping builds a comprehensive understanding of how and where patient and consumer groups shape disease knowledge, diagnosis, treatment, support, and access. Useful for the entire company but designed with advocacy relations in mind, our methodology uncovers the impact of these stakeholder groups, detailing where they intervene and where they partner with industry.

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Advocacy Relations Benchmarking

Assess your reputation in advocacy relations with a customized benchmarking assessment and hear directly from groups about best practices in industry engagement and how your company ranks against specified measures, competitors or program milestones.

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Patient Led Research Networks

Eager to advance the pace of clinical innovation, many patient groups fund or operate PLRNs to accelerate drug discovery and development programs. MK&A’s customized services will enable you to build respectful, compliant, and trusting relationships that result in significant market insights and data on patient and provider preferences and unmet medical need; sight lines to pipelines of promising therapeutic approaches and experimental agents; and in- and out-licensing candidates.

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Pre-Approval Access

MK&A brings decades of experience to the design, development, and implementation of pre-approval drug access programs across a wide range of indications. The firm offers extensive knowledge of regulatory guidance around the world and the ethics, benefits, and risks of different approaches and programs.

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Stakeholder Forums

MK&A will help you develop strategy and plans for short and long-term internal and external stakeholder engagement that address key shared interests and drive outcomes to meet your business objectives. We design goals, objectives, and diverse interactions (listening tours, issue-focused advisory boards) that advance mutual benefit.

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Advocacy Trainings

In an ever-changing market it is important to stay up-to-date with the latest understanding of how to effectively engage with advocacy stakeholders. MK&A has developed training materials on topics including fundamentals of advocacy, overview of strategic planning, and a roadmap for how patients and advocates may be involved in HTA pathways. The trainings are suitable for both individuals and team-based learning and are customized to fit your needs.

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The STAR Report

MK&A and The Brooks Group have provided competitive benchmarking, market research, and strategic insights in advocacy relations since 2010. Updated in the fall and spring of each year, the insights elicited from The STAR Report can help companies uncover emerging policy, advocacy, and market trends impacting their companies; measure advocacy efforts effectiveness and improve or enhance approach based on rankings; determine how to engage with advocacy groups and managed care organizations.

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Ready to Get Started with MK&A?

We’re ready to help you find common interests with patient, consumer and professional groups.

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