Advocacy Relations Benchmarking

Neither the needs of patient, consumer, and professional groups nor the way they partner with industry are stagnant. To be an effective partner, companies must consistently monitor their performance and how they are perceived as a partner.

Why MK&A?

Our customized benchmarking services will help you optimize and measure the impact of your advocacy relations approach and enhance your reputation

What you can expect

  • Uncover the most important attributes for effective partnerships with patient, consumer, and professional groups
  • Assess organizations’ needs and priorities
  • Understand how competitors meet the community’s needs and expectations and where gaps exist
  • Determine how your company is perceived by patient, consumer, and professional groups in therapeutic areas of interest
  • Learn best practice examples of successful advocacy relations partnerships
  • Gain insight-driven, practical recommendations to help your company solidify and strengthen its position as a leader

Case Studies


Suite of services

To help a company maximize the benefit of conducting advocacy relations benchmarking, MK&A also offers:

Environmental assessments through LEAD, our digital platform:

Understand the advocacy landscape and identify priority organizations through on-going monitoring and course correction


Cross-functional planning:

Tailored workshops to translate competitive benchmarking results into actionable opportunities


Strategic consultation:

Development of research-based performance metrics to measure and communicate the effectiveness of your advocacy relations efforts

Ready to Get Started with MK&A?

We’re ready to help you find common interests with patient, consumer and professional groups.

Get in Touch with Us