Neither the needs of patient, consumer, and professional groups nor the way they partner with industry are stagnant. To be an effective partner, companies must consistently monitor their performance and how they are perceived as a partner.
Our customized benchmarking services will help you optimize and measure the impact of your advocacy relations approach and enhance your reputation
To help a company maximize the benefit of conducting advocacy relations benchmarking, MK&A also offers:
Understand the advocacy landscape and identify priority organizations through on-going monitoring and course correction
Tailored workshops to translate competitive benchmarking results into actionable opportunities
Development of research-based performance metrics to measure and communicate the effectiveness of your advocacy relations efforts