Stakeholder Forums

Both FDA and EMA emphasize patient input in the drug development process and expect industry to consider the patient voice during regulatory decision-making. Embedding stakeholder perspectives, whether patient, consumer, or health care professionals, in strategic and tactical plans is crucial to a company’s success at all stages of the drug development continuum. Whether a company is entering a new therapeutic area, planning for launch, or managing a product maturing within marketplace, there are a variety of ways advocates can lend their perspective to anticipate and manage challenges throughout the drug lifecycle.

Why MK&A?

Our forums convene priority stakeholders so our clients can hear directly from patient, consumer, and health care professional partners about unmet needs and challenges.  MK&A will develop short- and long-term strategies that address key shared interests and drive outcomes to meet your business objectives and advance mutual benefit.

What you can expect

  • Establish selection criteria and identifying advocate leaders within specific geographic and disease area parameters
  • Ensure compliant and company-approved messages are heard and understood by advocates in the room, offering opportunities to provide feedback
  • Hear directly from advocates about success stories as well as challenges in their programs and activities
  • Uncover specific unmet needs of patients and caregivers along their journey
  • Identify concrete opportunities for potential collaboration and future engagement
  • Manage advocate expectations about commitments from the company as potential outcomes from this type of meeting

Case Studies

Insights

Suite of services

To help a company maximize the benefit of convening a stakeholder forum, MK&A also offers:

One-on-One Listening Tour

Private introductory meetings with advocates and KOLs to learn about key issues and identify mutual goals

 

Patient Journey Mapping

Advisory board style meeting to identify gaps along the journey, designed to gain a holistic perspective of the patient’s experience


Roundtables

Issue-focused advisory boards bringing together advocates, e-patients, and or multi-specialty meetings of HCPs and KOLs to understand specific issues within a disease area

Ready to Get Started with MK&A?

We’re ready to help you find common interests with patient, consumer and professional groups.

Get in Touch with Us