Successfully Targeting Advocacy Relations (STAR) Report

Why STAR?

Launched in 2010, the STAR report is a syndicated market research offering from The Brooks Group and MK&A.  The report allows pharmaceutical and biotech companies  to benchmark their advocacy relations efforts against their competitors across multiple therapeutic areas. STAR helps companies understand emerging policy and advocacy trends, develop advocacy strategies and tactics that meet gaps in support, and communicate how they are perceived by patient groups and professional societies relative to competitors.

What you can expect

STAR Report survey findings will identify:

  • Which companies are viewed as “best in class” by patient and professional groups and why
  • Short and long-term goals within specific advocacy communities
  • Which pharma company public policy activities are the most effective
  • Which companies provide value-added programs that are most appreciated by advocacy groups
  • Key unmet needs and opportunities to fill gaps





STAR Report Request Form

Please complete the form below to request the full report or if you have questions about STAR and an MK&A representative will be in touch with you shortly.

Insights

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