Strategic Plan Development

Identifying and prioritizing programs that advance concerns shared by the company and advocates on an annual basis is essential to every advocacy relations manager. Unify and align your approach to advocacy relations and position your company as a science-based company that cares about the best interests of patients and their caregivers.

Why MK&A?

MK&A will help you develop a customized internal strategy to gain perspectives from patient, professional or consumer groups throughout the drug development continuum and build a compliant, coordinated stakeholder engagement plan.

We have helped our clients prioritize their activities and develop a framework for their approach based on:

  • Clinical and regulatory milestones for priority markets
  • Advocacy and KOL-related engagements to date
  • Unmet needs of the community and shared concerns
  • Industry best practices and MK&A’s knowledge, networks, and experience

What you can expect

  • Internal audit of advocacy engagements to date to identify gaps and opportunities as well as to align on advocacy needs and objectives
  • Integrated learnings into the context of a specific TA or across disease areas to determine priorities, timelines, suggested budgets, and roles and responsibilities to lead them
  • Recommended strategy on advocacy engagement approach and plan

Case Studies

Insights

Ready to Get Started with MK&A?

We’re ready to help you find common interests with patient, consumer and professional groups.

Get in Touch with Us